Custom-built · Business apps · Morocco

Custom software: for when off-the-shelf isn't enough

Free diagnostic: we build the tool that fits your business — app, portal, platform — and you keep the code and full control.

This page is part of our guide to automation for SMEs in Morocco.

When off-the-shelf software isn't enough

Off-the-shelf software is designed for the many — not for you. It covers the essentials, never the whole picture, and it's on what's left over that your team adapts: workarounds, side spreadsheets, manual steps and double entry to fill the gaps. Custom software flips the relationship: the tool moulds to your process, not your process to the tool. It only makes sense when the gap is real — and when it is, it changes everything.

What we build

Tools designed for one specific business, not templates:

Internal toolsthe app that runs your day-to-day operation, built your way.
Business applicationsthe logic specific to your activity, cleanly encoded rather than patched together.
Client portalsa space where your clients track, order, and communicate.
Platformswhen several pieces have to hold together in one coherent system.
Custom automationsthe workflows that tie it all together, with no manual step.

We build with embedded AI where it genuinely adds something (see our AI for SMEs page), and we rely on self-hostable automation building blocks like n8n so the system belongs to you.

Who writes the code

On a project with this much at stake, knowing who's behind the keyboard matters. OFFTYPE is a small team: Riad, and a senior backend developer with 15 years of experience. You know who writes your code, and you talk directly to the people building it. A small team means fewer layers, faster decisions, and someone serious right at the keyboard.

You own it, no lock-in

Here's the real question when you hand software to a provider: what if they disappear? With us, the answer is in the way we deliver. The code is yours. It runs on infrastructure you own, self-hosted at your end — not on a subscription that holds you captive. No lock-in: if one day you want to take the reins back, switch providers, or carry on alone, you can — you have the code, the access and the control. You're no one's hostage. It's a deliberate choice, and it's rare in this market.

Your data

A custom tool handles your business data. The processing can run on self-hostable infrastructure you own, in Morocco or on your own infra: in that case the data never leaves your environment. If a component calls an overseas cloud service, data moves outside Morocco, which constitutes a transfer — law 09-08 governs that transfer, not mere hosting. We choose the option with you and tell you the corresponding CNDP formalities before we start.

We apply it to ourselves

We won't show you client logos (our confidentiality agreements forbid it). But the best proof that we know how to build custom software is that we did it for ourselves: our internal CRM, our lead-enrichment pipeline, and this site all run on tools we built from scratch. These are our internal tools, not products we resell — but they prove we deliver.

Over 20,000 leads generated by our own automation pipelines.

Frequently asked questions

What happens if we stop working together?

You keep the code. It's yours, hosted on your infrastructure, with no captive subscription. You can take the reins back, switch providers or carry on alone — no lock-in.

Who will actually write my software?

A small team: Riad and a senior backend developer with 15 years of experience. You know who writes your code, and you talk directly to the people building it.

Why custom rather than off-the-shelf software?

Only when the gap is real. If a standard tool suits you, we'll tell you. Custom is justified when the standard forces you into costly daily workarounds.

How much does it cost?

These projects carry a budget to match their ambition. We give clear ranges in dirhams — see our pricing.

And my data?

In Morocco or on your own infrastructure if you prefer. If a component goes through an overseas cloud service, that's a transfer: we tell you the formalities (CNDP, law 09-08) before we start.

A tool that fits you — and that you own.

Book a free 30-minute audit: we scope your need, tell you frankly whether custom is justified, and show you what it would look like — no commitment. On budget, our ranges are clear — see our pricing.

Book a free audit (30 min)